Step into the world of Lyubov Kay, where rare depth and authenticity converge. An alternative-pop artist from Toronto, Kay’s music is a “time capsule, preserving stories of love and transformation." She gained wider recognition with her YouTube channel, which quickly garnered nearly 1 million views. Known for her soothing vocals, honest storytelling, and evocative instrumentation, her music creates a uniquely immersive experience. She is a master of her creative world, from writing and co-producing her music to directing content and music videos. No stranger to exploring new genres, Kay’s collaboration tracks are pleasant surprises, with interplay of pop, rock, and electronic dance music - a testament to her unique vision. An artist to watch, she continues to push creative boundaries, and she’s just getting started! 

Kay describes the subconscious tendency to make connections between people and the world around us as the inspiration behind these tracks. “Everything around you is suddenly a reminder of your losses. Instead of moving forward, you feel as though you’re moving backwards, and that feels unfair,” she says.

Kay discovered her natural ability to songwrite by merging her love for poetry and creating catchy piano melodies. Writing relatable music inspired by her personal life and translating popular foreign songs into English was the driving force behind her growth as an artist. Within a short span of time, Kay’s YouTube channel garnered a following and set the stage for her original music.