APPROVED ARTIST BIO FOR IMMEDIATE RELEASE
Step into the world of Lyubov Kay, where rare depth and authenticity converge. An alternative-pop artist from Toronto, Kay’s music is a “time capsule, preserving stories of love, heartbreak and transformation." She gained wider recognition with her YouTube channel, which quickly garnered nearly 1 million views. Known for her soothing vocals, honest storytelling, and evocative instrumentation, her music creates a uniquely immersive experience. She is a master of her creative world, from writing and co-producing her music to directing content and music videos. No stranger to exploring new genres, Kay’s collaboration tracks are pleasant surprises, with interplay of pop, rock, and electronic dance music - a testament to her unique vision. An artist to watch, she continues to push creative boundaries, and she’s just getting started!
Kay describes the subconscious tendency to make connections between people and the world around us as the inspiration behind these tracks. “Everything around you is suddenly a reminder of your losses. Instead of moving forward, you feel as though you’re moving backwards, and that feels unfair,” she says.
Kay discovered her natural ability to songwrite by merging her love for poetry and creating catchy piano melodies. Writing relatable music inspired by her personal life and translating popular foreign songs into English was the driving force behind her growth as an artist. Within a short span of time, Kay’s YouTube channel garnered a following and set the stage for her original music.

LISTEN TO
'cU'
Release date: November 22, 2024
Lyubov Kay surprises with a new track that crosses genre boundaries in her infectious single “cU”. Channeling Latin influences with vibrant rhythms and movement, complemented by soft, airy vocals, “cU” brings a refreshing new perspective to the music scene. Kay sings, "If dreams are all we have, I’m okay with that," in a song that contrasts the limitless freedom of dreams with the harshness of waking life. The track captures the bittersweet comfort of dreaming about someone you miss, where closing your eyes can give an emotional release that reality can’t provide.
Known for pushing musical boundaries, Kay experiments with ambient production, creating a track that is as haunting as it is liberating. “It’s funny,” Kay reflects, “the song itself feels like a dream you don’t want to wake up from, but once you do, reality sinks in.” This single is a bold example of her love for sonic exploration, drawing from multiple genres to create something uniquely her own.

PHOTOS
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MEDIA
"Lyubov Kay is an up-and-coming pop artist from Toronto who has been making her mark in the music industry. Her upcoming EP promises a refreshing take on life experiences, filled with themes of self-discovery, heartbreak, and nostalgia. The first single “every color” is set for release in January 2023, and will set the stage for what’s to come."
- LEVELUP Magazine