APPROVED ARTIST BIO FOR IMMEDIATE RELEASE
Step into the world of Lyubov Kay, where rare depth and authenticity converge. An alternative-pop artist from Toronto, Kay’s music is a “time capsule, preserving stories of love, heartbreak and transformation." She gained wider recognition with her YouTube channel, which quickly garnered over 1 million views. Known for her soothing vocals, honest storytelling, and evocative instrumentation, her music creates a uniquely immersive experience. She is a master of her creative world, from writing and co-producing her music to directing content and music videos. No stranger to exploring new genres, Kay’s collaboration tracks are pleasant surprises, with interplay of pop, rock, and electronic dance music - a testament to her unique vision. An artist to watch, she continues to push creative boundaries, and she’s just getting started!
Kay describes the subconscious tendency to make connections between people and the world around us as the inspiration behind these tracks. “Everything around you is suddenly a reminder of your losses. Instead of moving forward, you feel as though you’re moving backwards, and that feels unfair,” she says.
Kay discovered her natural ability to songwrite by merging her love for poetry and creating catchy piano melodies. Writing relatable music inspired by her personal life and translating popular foreign songs into English was the driving force behind her growth as an artist. Within a short span of time, Kay’s YouTube channel garnered a following and set the stage for her original music.
LISTEN TO
'shoulda run'
Release date: March 27, 2025
Lyubov Kay delivers a captivating blend of rhythmic energy and raw emotion in her latest single, Shoulda Run. Driven by an infectious beat that's impossible to resist, the song's heartfelt lyrics are what truly resonate. With airy yet powerful vocals, Kay brings to life the gut-wrenching realization that full commitment was met with only half the effort. "I’d never get this close to you, if I knew, I’d only get half of you," she sings, capturing the clarity that comes with self-awareness. The track fuses ethereal pop, moody synths, and deep bass, creating a mesmerizing soundscape tinged with regret.
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“This song is for anyone who’s ever stayed too long in the wrong place and needed that push to break free,” Kay shares. Shoulda Run transforms that moment of self-doubt into an anthem of empowerment. The upcoming music video will bring this emotional journey to life, adding a visual layer to the story of letting go. Get ready for this release, as Shoulda Run is a track that leaves an emotional mark while making you move to its undeniable rhythm.
PHOTOS
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MEDIA
"With a passion for creating, performing, and constantly surprising her audience, Lyubov has built a distinct musical identity marked by her seamless fusion of pop, jazz, and multilingual elements. She discusses the challenges of being an independent artist, from adapting to varied performance spaces to balancing the many roles that come with her career."
- SPINEX MUSIC
